Now, if your objective is to drive clicks to your website, then Google Analytics is the holy grail of your marketing measurement.īut, like most online businesses, if your goal is to drive more conversions in the hope that they’ll turn into a sale or deal one day, then Google Analytics alone isn’t enough. Out of the box, Google Analytics isn’t proficient at tracking conversions that happen offline, such as phone calls or in-store visits. Google Analytics does a great job of telling you how many people visited your website, where they bounced and which campaigns are most successful at driving conversions on your website.Īll useful information, yes, but it doesn’t provide you with much context into why your visitors do what they do.
GOOGLE RULER TOOL HOW TO
Related: How to set up and track conversions in Google Analytics What is traditional conversion tracking in Google Analytics?įor a long time, the best solution marketers had for tracking conversions was Google Analytics goals and with good reason. Track where your conversions and leads came from with Rulerīriefly, a conversion tracking tool essentially shows you what happens after a customer interacts with your website or one of your marketing campaigns and ads.Ĭonversion tracking tools are a must-have because, without them, you’ll be unable to judge the performance of your campaigns and make smarter decisions to improve your marketing effectiveness. It tracks data on a visitor level, allowing you to successfully attribute conversions and marketing-generated revenue across multiple campaigns, ads, keywords and more. Ruler does a lot more than track your conversions. Without further ado, let’s jump right into it. What you can learn from conversion tracking tools.Best conversion tracking tools for marketers.
GOOGLE RULER TOOL SOFTWARE
It is more accurate than assuming that the Earth is flat, but it's not perfect beacuse the Earth isn't a perfect sphere. To measure the distance between two points of the map this ruler uses a formula that is more accurate than the Pythagorean theorem, because it measures the distance between two points on a sphere using Trigonometry.
GOOGLE RULER TOOL CODE
To get the code and download everything, please go to this page which is more technical. The labels are placed on the map with the Labels.js class from Marc Ridley. The “ruler” is composed with two marker objects, a poly and two labels which show the distance. The file Ruler.js that does the trick contains two functions: one to calculate the distance between two points on the map with their position expressed in decimal degrees, and one function that add the ruler to the map object. When you press the button it inserts in the map object two Google Maps Markers with a line. This ruler to measure distances is made with Javascript and can be used on any Google Maps if you're able to make some code in Javascript.
How to add a ruler on a Google Map to measure distance with Javascript
The geocoding conversion from a string to Latitude and Longitude coordinates is made with my Minibots class.